Written question asked by Alistair Carmichael (Liberal Democrat) on Wednesday, 12 July 2006, in the House of Commons. It was due for an answer on Friday, 14 July 2006. It was answered by Stephen Ladyman (Labour) on Tuesday, 18 July 2006 on behalf of the Department for Transport.

Transport Direct

Question: To ask the Secretary of State for Transport how many visitor hits Transport Direct has received; and what its advertising expenditure has been since it became operational.

Answer: Transport Direct usage is recorded in ““user sessions””. A user session is defined as:"““One continuous dialogue with the Transport Direct Portal through one browser window””.””"By the end of June 2006 Transport Direct had recorded 6,055,702 user sessions. The current rate is around 150,000 user sessions per week, viewing an average of seven to eight pages each.Advertising costs across the Financial Years 2004-05 to 2005-06 were £1,063,000.

Secondary information