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Written question asked by Lembit Opik (Liberal Democrat) on Thursday, 2 November 2006, in the House of Commons. It was due for an answer on Monday, 6 November 2006. It was answered by Ian McCartney (Labour) on Wednesday, 8 November 2006 on behalf of the Department of Trade and Industry.

Marketing Sector

Question
To ask the Secretary of State for Trade and Industry what the annual turnover of the British marketing sector was in each year between 1990 and 2005; and if he will make a statement.
Answer

The available turnover data for the UK marketing sector are given in the following table as defined by the Standard Industrial Classification (SIC 2003). Data are only available at the UK level and are not available before 1995. Marketing has been defined as ‘market research and public opinion polling’ and ‘advertising.’

£ billion
Market Research and public opinion polling (SIC 74.13) Advertising (SIC 74.4) Total¹ (SICs 74. 1 3 and 74.4)
1995 1.3 12.9 14.2
1996 1.3 13.7 15.0
1997 1.8 15.4 17.2
1998 1.8 16.0 17.8
1999 1.7 17.8 19.5
2000 1.9 19.3 21.2
2001 2.1 18.3 20.4
2002 2.3 18.0 20.4
2003 2.2 17.9 20.1
2004 2.3 17.9 20.1
¹ Totals may not equal the sum of the components due to rounding.
Source:
Annual Business Inquiry, Office for National Statistics

Secondary information

Type
Written question
Reference
100014; 451 c1599W;451 c1600W
Session
2005-06
Subjects
Marketing
Link
View this Written question on www.publications.parliament.uk