Oral question asked in the House of Lords, by Baroness Howe of Idlicote (Crossbench). It was answered on Tuesday, 19 December 2006.

Children: Obesity

Question: My Lords, I think everyone agrees that it is an excellent report, with excellent opportunities for partnerships. However, will the Minister comment on the role of the media, which seems to have been left out of the report? Do the media have a role to play in recommending healthy living activities and healthy eating practices?

Answer: My Lords, of course the media have a role to play. That is why we have engaged with Ofcom on new rules for preventing children being overexposed to broadcast advertising for high-fat, -salt and -sugar foods and why we are working closely with Ofcom, industry and the Food and Drink Advertising and Promotion Forum to create effective rules in this area. There is still a lot more work to be done but, again, there is considerable momentum with the broadcast and other media in this area.

Secondary information

Type: Oral question
Reference: 687 c1895
Session: 2006-07
Oral question type: Supplementary
Chamber / Committee: House of Lords chamber
Subjects: Children Obesity National Institute for Health and Care Excellence
Link: View this Oral question on www.publications.parliament.uk