Written question asked by Lord Maude of Horsham (Conservative) on Monday, 3 November 2008, in the House of Commons. It was due for an answer on Wednesday, 5 November 2008. It was answered by Pat McFadden (Labour) on Tuesday, 18 November 2008 on behalf of the Department for Business, Enterprise and Regulatory Reform.
Departmental Databases
- Question
- To ask the Minister of State, Department for Business, Enterprise and Regulatory Reform pursuant to the answer to the hon. Member for Rochford and Southend East of 9 October 2008, Official Report, column 711W, on departmental databases, in what way the MOSAIC data was used to segment audiences during the campaign.
- Answer
-
The National Minimum Wage publicity campaign used MOSAIC data to help map concentrations of low paid workers. This mapping was instrumental in enabling the Department to run a regionally based campaign that reached its target audiences in a cost efficient and effective way.
Secondary information
- Type
- Written question
- Reference
- 483 c421W; 233397
- Session
- 2007-08
- Related items
- Subjects
- Databases Department for Business, Enterprise and Regulatory Reform
- Link
- View this Written question on www.publications.parliament.uk
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- Timestamp
- 2019-06-07 16:19:01 +0100
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