Written question asked by John Bercow (Conservative) on Friday, 9 January 2009, in the House of Commons. It was due for an answer on Tuesday, 13 January 2009. It was answered by Sarah McCarthy-Fry (Labour) on Wednesday, 28 January 2009 on behalf of the Department for Children, Schools and Families.

Children: Protection

Question: To ask the Secretary of State for Children, Schools and Families what progress his Department has made in its communications campaign on children's safety; and if he will make a statement.

Answer: One of the key commitments of the Staying Safe: Action Plan was to launch a major communications campaign on children's safety. This commitment was supported with a £9.0 million investment over the CSR 2008-11. It covers all safeguarding priorities in support of PSA 13 (to Improve Children and Young People's Safety) and is aimed at both the children and young people's work force and the general public.Since April 2008, we have been working across government and the third sector to strengthen and promote messages that promote the safety of children. Such initiatives include a national home safety campaign, a campaign to reduce cyber-bullying, information to schools to help promote fire safety, and support of the established BERR campaign to reduce accidents using fireworks.We are currently undertaking preparatory work to widen our communications approach for 2009-10 and 2010-11.

Secondary information