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Written question asked by Grant Shapps (Conservative) on Thursday, 14 January 2010, in the House of Commons. It was due for an answer on Monday, 18 January 2010. It was answered by Diana Johnson (Labour) on Thursday, 18 March 2010 on behalf of the Department for Children, Schools and Families.

Departmental Advertising

Question
To ask the Secretary of State for Children, Schools and Families what advertising campaigns his Department has been responsible for in (a) 2008-09 and (b) 2009-10; which campaigns have (i) commenced and (ii) continued in 2009-10; and what the cost of each such campaign has been.
Answer

The requested information is outlined in the following tables. The figures include media spend but do not include production and fees.Table 1 contains the advertising campaigns run by the Department in 2008-09 that continued in 2009-10, along with expenditure.Table 2 contains advertising campaigns that commenced in 2008-09, but not continued into 2009-10, and those that commenced in 2009-10, along with expenditure. Advertising spend for 2009-10 is up to and including 16 January 2010.

Table 1
£
Advertising spend
Campaign 2008/09 2009/10
Diplomas 2,432,819 340,483
DCSF—STEM 1,753,550 1,249,854
Frank 977,559 1,180,000
Alcohol and Young People Campaign 1,160,103 1,122,954
Teenage Pregnancy 1,527,527 468,110
DCSF—Modern Foreign Languages 1,719,247 1,079,987
Parent Know How 0 13,037
DCSF Summer Holidays Affordable Childcare 202,543 229,490
DCSF Diploma Employer Engagement 602,300 3,413
Total 10,375,648 5,687,328
Table 2
£
Advertising spend
Campaign 2008/09 2009/10
DCSF—Guardian Education Advertorial 11,040 —
DCSF—Early Years Foundation 23,542 —
14-19 Reform Campaign 941,597 —
Diplomas March Campaign 1,885,861 —
ParentLine March Campaign 41,535 —
Who Do We Think We Are 2,433 —
National Year of Reading 259,682 —
14-19 Reform Campaign — 8,766
DCSF—Contact Points Advertorials — 35,175
Help Give Them a Voice—Social Work Recruitment — 636,541
Diplomas TV 2009/10 — 1,326,126
Surestart — 1,275,740
Total 3,165,690 3,282,348

Secondary information

Type
Written question
Reference
507 c1051W; 311818
Session
2009-10
Subjects
Advertising Department for Children, Schools and Families
Contains statistics
Yes
Link
View this Written question on www.publications.parliament.uk