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Written question asked by David Laws (Liberal Democrat) on Thursday, 4 February 2010, in the House of Commons. It was due for an answer on Monday, 8 February 2010. It was answered by Diana Johnson (Labour) on Wednesday, 24 March 2010 on behalf of the Department for Children, Schools and Families.

Departmental Publicity

Question
To ask the Secretary of State for Children, Schools and Families what his Department's budget for publicity and advertising was in the latest year for which figures are available; and if he will make a statement.
Answer

The Department's spend on advertising in 2008/09 was £13,891,106, as outlined in the following table. The figures include media spend but do not include production and fees.

Campaign title Spend (£)
Diplomas 2,432,819
STEM 1,745,192
Who Do We Think We Are 2,433
National Year of Reading 259,682
Teenage Pregnancy 1,527,527
MFL 1,719,247
STEM—Sugar Magazine Advertorial 8,358
Summer Holidays Affordable Childcare 202,543
Guardian Education Advertorial 11,040
DCSF—Early Years Foundation 23,542
DCSF Media Only Campaigns 349,768
14-19 Reform Campaign 941,597
Diploma Employer Engagement 602,300
Alcohol and Young People Campaign 1,160,103
Diplomas March Campaign 1,885,861
ParentLine March Campaign 41,535
Frank 2008/09 977,559
Total 13,891,106

Secondary information

Type
Written question
Reference
508 c358W; 316570
Session
2009-10
Subjects
Publicity Department for Children, Schools and Families
Contains statistics
Yes
Link
View this Written question on www.publications.parliament.uk