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Oral question asked in the House of Lords, by Lord Newby (Liberal Democrat). It was answered by Lord Taylor of Holbeach (Conservative) on Monday, 7 March 2011.


Census Day

Question
To ask Her Majesty’s Government what plans they have to publicise census day on 27 March.
Answer

My Lords, were there a topical question for today, my noble friend might well have secured it, because this is the day when the first household forms will be sent out. Advertising for the 2011 census has already started. The first television advertising began on 21 February and will continue up to and beyond census day on 27 March. In England and Wales there will be a national campaign, including TV, online and outdoor advertising on, for example, billboards and bus shelters. Separate targeted advertising is aimed at black and ethnic minority audiences, students and young people who are traditionally hard to reach.


Secondary information

Type
Oral question
Reference
725 c1353 
Session
2010-12
Oral question type
Lead
Chamber / Committee
House of Lords chamber
Subjects
Census Publicity
Link
View this Oral question on www.publications.parliament.uk