Written question asked by Lord Kilclooney (Ulster Unionist Party), in the House of Commons. It was due for an answer on Tuesday, 12 March 1996. It was answered by Malcolm Moss (Conservative) on Tuesday, 12 March 1996 on behalf of the Northern Ireland Office.

---

Northern Ireland Office

Question

What was the total expenditure incurred in the production and advertising of the Never Ever Drink and Drive Campaign on (a) television, (b) radio and (c)printed media. - Figures given.

---

Secondary information

Type

Written question

Reference

273 c542W; 19868

Session

1995-96

Subjects

Advertising Expenditure Driving under influence Northern Ireland Publicity Roads Safety Television

Contains statistics

Yes