Written question asked by Liz Blackman (Labour) on Wednesday, 8 July 1998, in the House of Commons. It was due for an answer on Thursday, 16 July 1998. It was answered by Gavin Strang (Labour) on Thursday, 16 July 1998 on behalf of the Department of the Environment, Transport and the Regions.

Dept of the Environment Transport and the Regions

Question: To ask the Secretary of State for the Environment, Transport and the Regions, what monitoring procedures he has put in place to evaluate the effectiveness of the current Rear Seat Belt Awareness Campaign.

Answer: Liz Blackman: To ask the Secretary of State for the Environment, Transport and the Regions what monitoring procedures he has put in place to evaluate the effectiveness of the current Rear Seat Belt Awareness Campaign. [50320] Dr. Strang: The Department of the Environment, Transport and the Regions has commissioned market research both before and after the campaign to ascertain awareness and understanding of its advertising message to belt up in the back. In addition, the biannual surveys carried out by the Transport Research Laboratory, on behalf of my Department, will continue to monitor seat belt wearing rates both in the front and rear of cars.

Secondary information