Written question asked by James Clappison (Conservative) on Monday, 11 December 2000, in the House of Commons. It was due for an answer on Friday, 15 December 2000. It was answered by Lord Smith of Finsbury (Labour) on Friday, 15 December 2000 on behalf of the Department for Culture, Media and Sport.

Dept for Culture Media and Sport

Question: To ask the Secretary of State for Culture, Media and Sport, if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. - There were no advertising campaigns over this period.

Answer: Mr. Clappison: To ask the Secretary of State for Culture, Media and Sport if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142711] Mr. Chris Smith: There were no advertising campaigns over this period.

Secondary information

Type: Written question
Reference: 359 c296W;359 c294W; 142711
Session: 2000-01
Subjects: Costs Government departments Publicity Department for Culture, Media and Sport
Contains statistics: Yes
Link: View this Written question on www.publications.parliament.uk