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Dept for Culture Media and Sport

Answer

Mr. Peter Ainsworth: To ask the Secretary of State for Culture, Media and Sport what representations he has received from (a) the English Tourism Council and (b) the British Tourist Authority on the cost of additional marketing campaigns to combat the economic impact of foot and mouth disease. [159386] Mr. Chris Smith: [holding answer 27 April 2001]: The English Tourism Council(ETC) has made representations for additional funding in support of the Government's aim to reinforce the message that Britain is open for business and to enable them to assist with the recovery plan following the foot and mouth outbreak. On 6 April, my Department announced that £3.8 million in additional funding was being made available to the ETC for an advertising and promotion campaign to restore public confidence in visiting the countryside. The British Tourist Authority (BTA) has also made representations for additional funding in support of the Government's aim to reinforce the message overseas that Britain is open for business. On 6 April, my Department announced that £2.2 million in additional funding was being made available to the BTA for the promotion of tourism overseas. On 25 April, my right hon. Friend the Prime Minister announced in the House that more money will be allocated to tourism promotion work. A further announcement will be made in the next few days.

Secondary information

Type

Written question

Reference

159386; 367 c485W

Session

2000-01

Subjects

Advertising Costs Foot and mouth disease Marketing Tourism British Tourist Authority English Tourism Council

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk