Written question asked by Steve Webb (Liberal Democrat) on Monday, 2 April 2001, in the House of Commons. It was due for an answer on Monday, 9 April 2001. It was answered by Lord Rooker (Labour) on Monday, 9 April 2001 on behalf of the Department of Social Security.

Dept of Social Security

Question: To ask the Secretary of State for Social Security, if he will estimate the cost of the advertising campaign to inform men aged 60-64 of their eligibility for backdated winter fuel payments. - Includes figures.

Answer: Mr. Webb: To ask the Secretary of State for Social Security if he will estimate the cost of the advertising campaign to inform men aged 60-64 of their eligibility for backdated Winter Fuel Payments. [157051] Mr. Rooker: The information is not available in the format requested. The total cost of the overall communication campaign for Winter Fuel Payments which ran from April 2000 was £1.1 million. The campaign, which featured national and regional press advertising, information leaflets and posters in outlets such as post offices, supermarkets and libraries, included messages for those seeking retrospective Winter Fuel Payments alongside information for people who get their payments automatically and for those who have to claim.

Secondary information

Type: Written question
Reference: 157051; 366 c485W
Session: 2000-01
Subjects: Advertising Costs Eligibility Older people Publicity Men Winter fuel payment
Contains statistics: Yes
Link: View this Written question on www.publications.parliament.uk