Written question asked by Ian Bruce (Conservative) on Wednesday, 14 March 2001, in the House of Commons. It was due for an answer on Tuesday, 3 April 2001. It was answered by Baroness Stuart of Edgbaston (Labour) on Tuesday, 3 April 2001 on behalf of the Department of Health.

Dept of Health

Question: To ask the Secretary of State for Health, what major advertising campaigns his Department is carrying out; and what the cost and duration of each is. - Inc table.

Answer: Mr. Ian Bruce: To ask the Secretary of State for Health what major advertising campaigns his Department is carrying out; and what the cost and duration of each is. [154261] Ms Stuart: Advertising is often the most cost-effective way to communicate information to the maximum number of people as quickly as possible. Each campaign is evaluated for cost efficiency and campaign effectiveness. The campaigns carried out in the quarter ending March 2001 are shown in the table. _________________________________________________________________________________________________. Campaign Duration 2001 2000-01 (planned spend) £ million Childhood immunisation January-March 0.47 National Drugs Helpline January-February 0.48 National Health Service careers including February-March 4.00 nurse recruitment NHS Direct--television advertising March 0.50 Organ donation January-March 0.49 Teenage pregnancy January-March 1.03 Smoking Adult tobacco education January-March 4.39 Pregnant smokers January-March 0.28 Winter January 0.42 _________________________________________________________________________________________________.

Secondary information