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Written question asked by James Clappison (Conservative) on Monday, 11 December 2000, in the House of Commons. It was due for an answer on Monday, 15 January 2001. It was answered by Lord Reid of Cardowan (Labour) on Monday, 15 January 2001 on behalf of the Scotland Office.


Scotland Office

Question
To ask the Secretary of State for Scotland, if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment she has made of the effectiveness of each campaign based on these criteria. - Inc table.

Secondary information

Type
Written question
Reference
361 c62-3W; 142714
Session
2000-01
Subjects
Costs Government departments Publicity Scottish Office Scotland Office
Contains statistics
Yes
Link
View this Written question on www.publications.parliament.uk