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Dept for Education and Skills

Answer

Mr. Willis: To ask the Secretary of State for Education and Skills what advertising campaigns his Department is introducing on the proposed changes to higher education funding; and what the level of funding allocated to each campaign is. [142651] Tim Loughton: To ask the Secretary of State for Education and Skills how much has been spent in 2003 on advertising campaigns regarding student tuition fees; and what media have been used. [144146] Alan Johnson: The Department regularly runs advertising campaigns to explain to potential students and their parents what financial support is available to those undertaking higher education courses. The current 2003 campaign, (for those applying for September 2004 and which runs to the end of February 2004) is closely linked to the Government's wider Aimhigher campaign, designed to encourage young people from non-traditional backgrounds to apply for university. The total cost of advertising is £682,000 which covers radio and poster advertising, and paid editorials. In addition, following the publication of the Higher Education White Paper in January 2003, the Department ran a further information campaign to explain what was being proposed and to signpost further information. The total cost of advertising was £605,000. All costs are exclusive of VAT.

Secondary information

Type

Written question

Reference

144146; 415 c1060-1W

Session

2003-04

Subjects

Advertising Fees and charges Expenditure Higher education Publicity Media Students

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk