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Dept of Health

Answer

Dr. Kumar: To ask the Secretary of State for Health what advertising campaigns his Department is (a) conducting and (b) planning for the next 12 months; and how much is being spent on each campaign in each advertising medium. [121644] Ms Rosie Winterton: Major advertising campaigns committed to and planned by the Department of Health for 2003-04 are shown in the table. Column `A' gives details of committed spend as at 30 June 2003. Column `B' lists other advertising activity planned for the rest of this financial year (not yet agreed). _________________________________________________________________________________________________. Campaign Column A Column B NHS careers recruitment Regional press, posters--£335,000 TV Foreign press--£15,000 National and regional press, women's magazines, minority ethnic press, professional press, radio, internet, six sheet posters NHS Direct Internet advertising--£250,000 Internet advertising Older people campaign (Press and magazine Press and magazine advertising and advertising and `advertorials' `advertorials')--£200,000,000 Smoking Cessation Terrestrial and satellite TV--£6.6 million Terrestrial and satellite TV Press and magazine Flu Immunisation National TV--£900,000 Press--£500,000 Bus/Tube Interiors--£200,000 Online--£40,000 Sexual Health Radio--£80,000 Radio Mens/Womens magazines--£54,000 Mens/Womens magazines Ambient/Posters Online Teenage Pregnancy Radio--£155,000 Radio Teen magazines--£45,000 Teen magazines Ambient/Posters Online Child Immunisation HIB Booster Campaign April-July National Press, regional press, Parenting Press parenting press, women's press--£360,000 Programme support September TV--£1.12 million Drugs--FRANK TV--£1.55 million TV Radio--£800,000 Radio Press--£350,000 Press Ambient--£130,000 Ambient Social Work/Care Recruitment National press--£275,000 TV Cross track posters--£70,000 National Press, Cross track, posters, internet Online--£60,000 Access (Waiting, booking and Choice, Regional press, regional radio, outdoor, Emergency Care and Patient Experience)/ ambient advertising Get the right treatment campaign _________________________________________________________________________________________________.

Secondary information

Type

Written question

Reference

121644; 408 c650-2W;408 c648-50W

Session

2002-03

Subjects

Advertising Costs Health Health education Publicity Department of Health

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk