Written question asked by James Gray (Conservative) on Tuesday, 25 March 2003, in the House of Commons. It was due for an answer on Monday, 31 March 2003. It was answered by Kim Howells (Labour) on Monday, 31 March 2003 on behalf of the Department for Culture, Media and Sport.

Dept for Culture Media and Sport

Question: To ask the Secretary of State for Environment, Food and Rural Affairs, what steps she will take to ensure the promotion of rural tourism after the merger of the English Tourism Council and the British Tourist Authority.

Answer: Mr. Gray: To ask the Secretary of State for Environment, Food and Rural Affairs what steps she will take to ensure the promotion of rural tourism after the merger of the English Tourism Council and the British Tourist Authority. [105533] Dr. Howells: I have been asked to reply. VisitBritain, the new organisation which has been created from the merger of the British Tourist Authority and the English Tourism Council will market England within Britain and Britain to the rest of the world. VisitBritain is developing a comprehensive long-term strategy for the marketing of England, to include the countryside. A partnership between VisitBritain, the Regional Development Agencies, the Regional Tourist Boards and the private sector will shortly launch a spring 2003 tourism marketing campaign urging British people to explore England.

Secondary information

Type: Written question
Reference: 105533; 402 c499W
Session: 2002-03
Subjects: Mergers Marketing Tourism Rural areas British Tourist Authority English Tourism Council VisitBritain
Link: View this Written question on www.publications.parliament.uk