Written question asked by Charles Hendry (Conservative) on Thursday, 4 November 2004, in the House of Commons. It was due for an answer on Thursday, 18 November 2004. It was answered by Charlotte Atkins (Labour) on Thursday, 18 November 2004 on behalf of the Department for Transport.

Dept for Transport

Question: To ask the Secretary of State for Transport, what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997-98, broken down by contractor. - Inc figures.

Answer: Charles Hendry: To ask the Secretary of State for Transport what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997-98, broken down by contractor. [197294] Charlotte Atkins: The Department for Transport was created in May 2002 and costs for years prior to this can be produced only at disproportionate cost. The majority of the Department's media spend is on the THINK! road safety campaign with adverts produced covering a range of subjects such as drink drive, speed, seatbelts, mobile phones, plus specific creative work targeted at children and teenagers. 2002-03 (a) the cost of producing creative work was £1,142,798, (b) the media spend was £10,446,000. 2003-04 (a) the cost of producing creative work was £1,082,278, (b) the media spend was £10,427,000. The cost of administration for the Department's advertising activity can be produced only at disproportionate cost.

Secondary information

Type: Written question
Reference: 426 c1849-50W;426 c1853-4W; 197294
Session: 2003-04
Subjects: Contracts Advertising Department for Transport Expenditure Government departments
Contains statistics: Yes
Link: View this Written question on www.publications.parliament.uk