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Dept for Work and Pensions

Answer

Mr. Willetts: To ask the Secretary of State for Work and Pensions pursuant to the answer of 22 July 2004, Official Report, columns 452-54W, on public awareness campaigns, on what evidence his assessment is based in each case; and if he will place the relevant research in the Library. [196653] Maria Eagle: The following table sets out a summary of campaigns and the evidence used to assess effectiveness. Copies of the reports on the Targeting Fraud Campaign, Disability Discrimination Act research and Pension Credit research are available in the Library. However, information on smaller campaigns is not generally collated into a single document and so could be provided only at disproportionate cost. _________________________________________________________________________________________________. Advertising campaign Campaign result Evidence Minimum Income Guarantee Awareness and take up levels increased Market research Number of claims Winter Fuel Awareness levels increased Number of new Market research Number of claims claims increasing Pensions Education Campaign Number of guides, visitors to website and Number of guides issued Number of visitors calls increased to website Number of calls to helpline Targeting Benefit Fraud Increase in awareness and progress towards Market research key attitude changes New Deal for Lone Parents Awareness level and number of calls to Market research Number of calls to helpline increased helpline New Deal for Disabled People Awareness level and number of calls to Market research Number of calls to helpline increased helpline New Deal 25 Plus Awareness level increased Market research Disability Discrimination Act Awareness levels increased Market research Pension Credit Awareness and take up levels increased Market research Number of claims Progress on caseload in line to meet PSA target State Second Pension Number of guides issued and awareness Number of guides issued Market research increased Inherited SERPS Awareness level increased Market research Direct Payment Awareness and understanding increased Market research Age Positive Awareness of code and website increased Market research The Pension Service Number of visitors and attendance at Number of visitors surgeries increased Council Tax Benefit Awareness level increased Market research Jobseeker Direct Awareness level increased Market research Jobcentre Plus Employer Marketing Number of vacancies increased Number of vacancies New Deal Awareness and number of responses Market research Number of replies increased _________________________________________________________________________________________________.

Secondary information

Type

Written question

Reference

426 c1893-4W;426 c1898-9W; 196653

Session

2003-04

Subjects

Advertising Department for Work and Pensions Publicity Research

Link

View this Written question on www.publications.parliament.uk