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Dept of Health

Answer

Charles Hendry: To ask the Secretary of State for Health what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997-98, broken down by contractor. [197295] Ms Rosie Winterton: The Department's advertising is commissioned through the Central Office of Information. Expenditure for 2002-04 and 2003-04 is shown in the table. Figures for previous years can only be provided at a disproportionate cost. _________________________________________________________________________________________________. Creative Agency Strategic Media Campaign Amount Billed (ex Media (ex VAT) Production and Fees Agency Description VAT) £million £million only £million B Hodes n/a Dept of Health 123,609 123,505 104 Directories Advertising 2003-04 Mother PHD Drugs Advertising 1,936,457 1,276,009 660,448 Campaign 2003-04 DLKW Naked Teenage Pregnancy 1,484,533 1,347,107 137,426 2003-04 AMV PHD Tobacco Information 14,349,980 14,027,512 322,468 Campaign 2003-04 Leo Burnett Mediavest Social Care 973,014 799,971 173,043 Recruitment 2003-04 EURO Naked NHS Direct 2003-04 480,533 423,407 57,126 Leo Burnett Mediavest NHS Professionals 389,396 368,799 20,597 2003-04 Barkers n/a Global Recruitment 127,648 123,211 4,437 2003-04 BMP n/a HIB Vaccination 369,699 379,135 17,564 Campaign 2003-04 Barkers n/a NHS Modernisation 66,728 60,555 6,173 Agency Recruitment 2003-04 Leo Burnett Mediavest NHS Careers 2003-04 4,244,604 3,490,075 754,529 EURO Naked Wider Access 1,704,765 1,538,140 166,625 2003-04 EURO Naked Get the Right 435 -- 435 Treatment 2003-04 n/a n/a Asian Tobacco 42,582 -- 42,582 Campaign 2003-04 EURO Optimedia Flu Jabs 2003-04 1,525,345 1,398,639 126,706 DLKW Naked Adult Sexual Health 1,200,741 1,040,435 160,306 2003-04 BMP n/a Child Immunisation 1,576,434 1,472,563 103,871 2003-04 n/a n/a Local Job Shop 804 768 36 Avon, Glocs and Wilts 2003-04 n/a n/a Local Job 3,585 3,428 157 Shop--Trent 2003-04 BMP n/a MMR Campaign 139,526 129,638 9,888 2003-04 Leo Burnett n/a GP's & Consultants 240,577 234,594 5,983 Recruitment 2003-04 n/a n/a Thames Valley WDC 424 405 19 Job Shop 2003-04 n/a n/a Birmingham WDC--GP 2,982 2,853 129 Returners 2003-04 n/a n/a West Midlands 15,934 15,244 690 WDC--GP Returners 2003-04 n/a n/a Staffs and 16,256 15,546 710 Shropshire WDC--GP Returner's 2003-04 Leo Burnett Mediavest NHS Careers Job 252,981 209,350 43,631 Shops 2003-04 O and M n/a Antibiotics 542,645 517,843 24,802 Campaign 2003-04 Leo Burnett Mediavest Social Care 3,485,084 2,813,766 671,318 Recruitment Campaign 2003-04 Barkers n/a London Patient 78,243 76,897 1,346 Choice Programme 2003-04 n/a n/a East Midlands--Anti 15,705 15,297 408 Smoking 2003-04 Total 35,418,249 31,904,692 3,513,557 _________________________________________________________________________________________________.

Secondary information

Type

Written question

Reference

426 c1957-8W;426 c1962-3W; 197295

Session

2003-04

Subjects

Contracts Advertising Expenditure Government departments Department of Health

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk