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Dept for Work and Pensions

Answer

Charles Hendry: To ask the Secretary of State for Work and Pensions what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997-98, broken down by contractor. [197299] Jane Kennedy: I refer the hon. Member to the answer I gave to the hon. Member for Northavon (Mr. Webb) on 24 May 2004 Official Report, columns 1463-64W. Using the figures for advertising expenditure from that answer, which referred to media spend by campaign, the following table adds the creative costs for those campaigns where creative costs can be separately identified. Therefore advertising media spend and creative work for 2003-04 broken down by campaign are as follows: £ _________________________________________________________________________________________________. 2003-04 campaign Advertising expenditure Creative costs Pension credit 11,100,000 2,068,720 The Pension Service 570,000 71,354 Direct Payment 11,044,000 1,206,890 Direct Payment road show 51,000 850 Fraud 8,383,000 860,493 Winter fuel 637,000 38,418 Council tax benefit 500,000 32,688 New Deal 5,800,000 1,152,038 Jobseeker Direct help-line 1,700,000 347,928 Age Positive 46,000 11,388 DDA awareness and disability rights 47,000 2,583 Totals 39,878,000 5,793,350 _________________________________________________________________________________________________. The Department for Work and Pensions was formed in June 2001. Further details of creative spend, including for previous years, could be provided only at disproportionate cost. We are unable to identify administrative costs separately as departmental administrative staff do not work solely on advertising campaigns and agencies do not charge separately for administrative support. All these figures are net of VAT.

Secondary information

Type

Written question

Reference

426 c1873-4W;426 c1877-8W; 197299

Session

2003-04

Subjects

Contracts Advertising Department for Work and Pensions Expenditure Government departments

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk