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Dept for Constitutional Affairs

Answer

Charles Hendry: To ask the Parliamentary Secretary, Department for Constitutional Affairs what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997-98, broken down by contractor. [197304] Mr. Lammy: The Department for Constitutional Affairs was created in June 2003. Since its inception, my Department has conducted two advertising campaigns: (i) poster advertising on buses to promote the recruitment of magistrates; (ii) radio and press and ambient-media advertising targeting court fine defaulters (code-named Operation Payback 1 and 2) Total spending on these campaigns was £966,000. The creative and administration costs incurred by advertising agencies cannot be itemised separately as agencies do not charge separately for this work. Similarly, my Department cannot separately identify its own administrative costs associated with advertising, as departmental administrative staff do not work exclusively on such campaigns. Department for Constitutional Affairs advertising spend, 2003-04 to 2004-05 _________________________________________________________________________________________________. Campaign Contractor Spend £ 2003-04 Magistrates recruitment Viacom Outdoor 342,000 Fine defaulters Barkers 230,000 2004-05 Magistrates recruitment Viacom Outdoor 102,000 Fine defaulters Barkers 292,000 -- -- 966,000 _________________________________________________________________________________________________.

Secondary information

Type

Written question

Reference

426 c1561W;426 c1564W; 197304

Session

2003-04

Subjects

Contracts Advertising Expenditure Government departments Department for Constitutional Affairs

Contains statistics

Yes

Link

View this Written question on www.publications.parliament.uk