Written question asked by David Kidney (Labour) on Thursday, 13 May 2004, in the House of Commons. It was due for an answer on Monday, 24 May 2004. It was answered by Stephen Ladyman (Labour) on Monday, 24 May 2004 on behalf of the Department of Health.

Dept of Health

Question: To ask the Secretary of State for Health, what assessment he has made of the effectiveness of the recent TV advertising campaign in respect of social care careers. - Inc figures.

Answer: Mr. Kidney: To ask the Secretary of State for Health what assessment he has made of the effectiveness of the recent TV advertising campaign in respect of social care careers. [173952] Dr. Ladyman: During the five weeks of the campaign, the social care careers helpline received more than 66,000 calls against a forecast of 23,000, with the majority of the calls generated by television. This is a very high response and indicates that for many people, social care is a viable career option. The website, www.socialcarecareers.co.uk, attracted more than 23,000 unique visitors and to support those interested in jobs, links were established to local authority job pages and to Jobcentre Plus.

Secondary information