Written question asked by Baroness McIntosh of Pickering (Conservative) on Wednesday, 21 April 2004, in the House of Commons. It was due for an answer on Thursday, 6 May 2004. It was answered by Elliot Morley (Labour) on Thursday, 6 May 2004 on behalf of the Department for Environment, Food and Rural Affairs.

Dept for Environment Food and Rural Affairs

Question: To ask the Secretary of State for Environment, Food and Rural Affairs, what assessment she has made of the contribution the Are you doing your bit campaign has made to the Government's efforts to achieve its target of a 20 per cent. reduction in carbon dioxide emissions by 2008 to 2012.

Answer: Miss McIntosh: To ask the Secretary of State for Environment, Food and Rural Affairs what assessment she has made of the contribution the Are you doing your bit campaign has made to the Government's efforts to achieve its target of a 20 per cent.reduction in carbon dioxide emissions by 2008 to 2012. [168807] Mr. Morley: The Are you doing your bit campaign was a successful stage in the Government's effort to raise the general level of public awareness of environmental issues. Research in 1998 showed initial campaign activity had proved effective. Further research in 1999 showed that 9 out of 10 people recognised the campaign and 7 out of 10 understood that everyone should do their bit. A further 9 out of 10 people said they already carried out the simple actions promulgated by the campaign. It did not, nor was it designed to, radically change behaviour or business practice across society and in any case it would not be possible to positively link the impact of any one information source with levels of carbon dioxide emissions for the UK as a whole.

Secondary information