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Social Security

I will give way in a moment. We are working jointly with Help the Aged, Age Concern, Citizens Advice and other partners to get this message across: ““If you are entitled, this money is rightfully yours and we're here to help you get it.”” We will target the areas where take-up is low, using intermediaries and local channels and joining up with other organisations to creating innovative communications strategies. For example, we are working with the Scottish Executive to extend pilots that will test methods for increasing take-up. In Birmingham, we will send out more than 500,000 targeted mailings and advertise through local radio, GPs' surgeries, libraries and post offices. I will be writing to all Members of Parliament shortly to outline our plans and show how hon. Members can help. This will make pension credit even more accessible and get money to those who are most in need.