---

Internet and Video Games

I am grateful to the hon. Gentleman for his honesty in saying that the reason for choosing the BBFC was familiarity, but will he acknowledge that, for example, the campaign to make people familiar with guideline daily amounts on food labelling took two years to get the message widely accepted by the public? Were there to be a campaign in respect of the PEGI classification system, within a short space of time that would be equally familiar.