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London Olympic Games and Paralympic Games (Advertising and Trading) (England) Regulations 2011

My Lords, I am extremely grateful to the noble Baroness, Lady Billingham, and my noble friends Lord Addington and Lord Higgins for their contributions to the debate and their customary attention to detail in the matters that we are discussing today. We appreciate that these regulations may raise concerns but we believe that they strike the right balance, allowing business as usual to continue wherever possible. That point was raised by noble Lords in today’s discussion. Detailed measures have been put in place to ensure that businesses will be able to continue to run as usual in the course of the Games. I shall just deal with some of the issues that have been raised. The noble Baroness, Lady Billingham, raised concerns following the tennis match that finished after the Tube had stopped running, leading to crowds appearing on stations. This is a very important issue. All the Olympic events will finish well before the last Tube trains leave. The ODA and LOCOG are looking carefully at access to and egress from each venue individually to make sure that there is sufficient transport for people to be able to get home at the end of events. The noble Baroness asked how much the enforcement would cost, who will pay for it and whether there are enough people to do it. The ODA, as the responsible and accountable agency has budgeted for this work. It is estimated that £868,000 will cover the full range of costs associated with enforcement. Within this budget, the ODA will pay a fixed hourly rate per designated enforcement officer to the employing local authority. That hourly rate is sufficient to cover salary costs, expenses, travel and subsistence, storage costs for seized articles, administration and the gathering of intelligence data—all the aspects that will need to be replaced. The noble Baroness asked whether the ODA officers would be trained. Indeed, a programme of training has already begun. Officers have already taken part in mock enforcement trials at a London 2012 test event. This will continue next year. The training integrates practical knowledge of the Act and regulations with a detailed understanding of the ODA’s enforcement policy. It includes practical examples of likely situations that may arise based on past learning, test events and hypothetical situations that have been highlighted as potential areas of concern during the passage of the Act and the regulations. My noble friend Lord Addington asked whether there will be vigorous enforcement. Indeed, in looking at the Games, we will examine how the regulations were enforced and come up with lessons learnt. He is quite right in assuming that all the regulations before us have been previously agreed, and that we are finally putting the seal on them in advance of the Games. My noble friend Lord Higgins asked about the exemption for demonstrations publicising a belief, cause or campaign and so on. Protest and other activity intended to demonstrate support for or opposition to a person’s view or actions is specifically exempt. The exemption covers advertising a belief or cause, or marking or commemorating an event. That would include charities. However, discussions with Liberty prior to the consultation were useful in ensuring that this category was soundly drafted. Indeed, no human rights groups responded to the consultation. Therefore, advertising that promotes a local non-commercial event of a religious, educational, cultural, political, social or recreational character is allowed unless it is sponsored by a private company. This allows for general non-commercial activity but protects against a large company using the exception to get its name plastered over local events and consequently ambushing the Games. However, I stress that these regulations are not about stifling political speech. Protest activity is specifically exempt and will not be restricted by these laws. I hope that I have responded to most of the points raised today. It is a great relief to be working on a Bill where there is cross-party consensus and that we all have a common aim in ensuring that the Olympic and Paralympic Games next year are a resounding success. I thank opposition noble Lords and my noble friends for the discussions that have taken place over this instrument and the Games legislation. I know we all want to ensure that the Games are a magnificent success. With these regulations, we hope that we have mitigated the risks in a proportionate manner which recognises that London and the UK need to continue operating at Games time. Motion agreed.