Proceeding contribution from Lord Vaizey of Didcot (Conservative) in the House of Commons on Wednesday, 14 March 2012. It occurred during Adjournment debate on Local Media.
Local Media
One of the reasons why we wanted to take forward local television in partnership with the BBC is that we recognise that it could potentially take a while for some local stations to attract the element of advertising they need. It is important to stress that although we would not refer to local television stations as a shoe-string operation, it will be a pared-down operation; local television stations will not have the kind of bells and whistles that right hon. and hon. Members may be used to when they go into a television studio in Millbank. We estimate that the cost of running a local television station will be about £600,000 a year, so we are confident that advertising can support local television in the short to medium term. It is important to stress that many local newspaper groups are looking at partnering with local television groups to create a local multi-media network. Hopefully those partnerships will emerge. However, it is also possible that some quasi-national advertising will support local television; for example, a large supermarket group could still push out a national advertising campaign with a local flavour through local television. We do not anticipate that there will be an impact on local newspapers from local television, and indeed we hope that local television will support not only local news in general but local newspapers specifically. Community radio continues to thrive in the UK; I always credit the last Government with supporting it. Despite the tough spending round, we secured continued financial support for community radio. I thank my hon. Friend the Member for Stevenage for securing the debate. He opened it by referring to Stevenage's successful run in the cup and their sad defeat at White Hart Lane. When I became a Member of Parliament, my local football team—Didcot Town FC —actually won at White Hart Lane, although they were not actually playing Spurs at the time. They won the FA Vase, were promoted and then relegated. However my hon. Friend is quite right to draw attention to the importance of local newspapers, and I hope that I have reassured him that the Government are not only listening when there is a perceived threat to local newspapers but providing important opportunities for local newspapers to thrive and grow in a complicated 21st-century technology landscape. Question put and agreed to.
Secondary information
- Type
- Proceeding contribution
- Reference
- 542 c147-8WH
- Session
- 2010-12
- Chamber / Committee
- Westminster Hall
- Subjects
- Advertising Media Radio Local broadcasting Television Local press
- Link
- View this Proceeding contribution on www.publications.parliament.uk
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