Written question asked by Ian Lucas (Labour) on Monday, 2 March 2015, in the House of Commons. It was due for an answer on Thursday, 5 March 2015 (named day). It was answered by Lord Vaizey of Didcot (Conservative) on Thursday, 5 March 2015 on behalf of the Department for Culture, Media and Sport.
Broadband
- Question
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To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 27 February 2015 to Question 225228, what criteria his Department uses to decide on which regional commercial radio stations to advertise superfast broadband.
- Answer
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The Department for Culture, Media and Sport has advertised on radio as part of its £8 million national broadband awareness campaign. The awareness campaign also includes TV, posters, press adverts and online advertising. For radio advertising, as with all media used, we select the radio stations which will reach our target audience as efficiently as possible basing our decision on data such as listener figures, audience demographics and reach of each radio station.
Secondary information
- Type
- Written question
- Reference
- 225882
- Session
- 2014-15
- Related items
- Transferred
- Yes
- Subjects
- Advertising Broadband Radio
- Link
- View this Written question on www.parliament.uk
Librarians' tools
- Timestamp
- 2022-12-05 15:44:46 +0000
- URI
- http://data.parliament.uk/writtenparliamentaryquestion/commons/2014-15/225882
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