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Written question asked by Chris Ruane (Labour) on Wednesday, 11 March 2015, in the House of Commons. It was due for an answer on Monday, 16 March 2015. It was answered by Dan Rogerson (Liberal Democrat) on Wednesday, 18 March 2015 on behalf of the Department for Environment, Food and Rural Affairs.

Advertising

Question

To ask the Secretary of State for Environment, Food and Rural Affairs, how much her Department spent on (a) television advertising, (b) radio advertising, (c) national newspaper advertisements, (d) local newspaper advertisements, (e) social media advertising and (f) other types of advertising in each year since 2010.

Answer

The Department does not record information at the level of detail requested, and to determine such information would incur disproportionate cost. However, the Department’s Annual Report and Accounts set out details of total spend on publicity, marketing and promotion each year. The table below shows such spend in each financial year from 2010-11 to 2013-14 (the last financial year for which a set of accounts has been published).

Financial Year

Spend on Publicity, Marketing and Promotion (£000)

2010/11

1,659

2011/12

869

2012/13

1,217

2013/14

1,060

Secondary information

Type
Written question
Reference
227297
Session
2014-15
Subjects
Advertising Department for Environment, Food and Rural Affairs
Contains statistics
Yes
Link
View this Written question on www.parliament.uk