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Written question asked by Cat Smith (Labour) on Wednesday, 7 October 2020, in the House of Commons. It was due for an answer on Monday, 12 October 2020 (named day). A holding answer was provided on Monday, 12 October 2020. A substantive answer was provided by Nadine Dorries (Conservative) on Friday, 16 October 2020 on behalf of the Department of Health and Social Care.


Mental Health Services: Children and Young People

Question

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 6 October 2020 to Question 94459 on Mental Health Services: Children and Young People, what the estimated cost to the public purse is of hiring Snapchat influencers to promote the Every Mind Matters campaign.

Answer

£20,000 was invested in using 32 influencers to promote mental health self-care messages to young people as part of the Better Health-Every Mind Matters campaign. So far there have been 1.9 million views of this influencer content.


Secondary information

Type
Written question
Reference
100446
Session
2019-21
Related items
Mental Health Services: Children and Young People
Tuesday, 6 October 2020
Written questions
House of Commons
Mental Health Services: Children and Young People
Monday, 16 November 2020
Written questions
House of Commons
Subjects
Children Costs Mental health services Young people Snapchat
Contains statistics
Yes
Link
View this Written question on www.parliament.uk