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Written question asked by Vicky Foxcroft (Labour) on Wednesday, 12 January 2022, in the House of Commons. It was due for an answer on Friday, 14 January 2022. It was answered by Chloe Smith (Conservative) on Thursday, 20 January 2022 on behalf of the Department for Work and Pensions.

Access to Work Programme

Question

To ask the Secretary of State for Work and Pensions, with reference to Part One of the National Disability Strategy published on 28 July 2021, what steps her Department has taken to review the effectiveness of the Access to Work communication campaign.

Answer

Following the Access to Work communication campaign in early 2021, and our findings from a thorough evaluation, we have taken a number of steps to continue to raise awareness of the scheme amongst people with a disability or long-term health condition.

We frequently promote the scheme through the Department’s social media channels, and have introduced specific Access to Work pages on the JobHelp website (to maximise reach via our Jobhelp TV campaign), and on gov.uk. We monitor web traffic and optimise our plans accordingly.

We have also sought to ensure advisers who work with potential service users have the infomation and tools to act as advocates for the scheme. We have produced a communications toolkit specifically for stakeholders and partners, to help them raise awareness amongst their customers.

In addition, we are continuing to promote Access to Work to citizens via our JobHelp campaign, and to employers as part of the Disability Confident scheme.

As part of communications planning for Access to Work in 2022-23 we continue to adapt our approach as necessary to maximise effectiveness.

Secondary information

Type
Written question
Reference
102730
Session
2021-22
Related items
National Disability Strategy
Wednesday, 28 July 2021
Command papers
House of Lords
House of Commons
Subjects
Disability Access to work programme
Link
View this Written question on www.parliament.uk