Written question asked by Liz Jarvis (Liberal Democrat) on Monday, 7 April 2025, in the House of Commons. It was due for an answer on Tuesday, 22 April 2025. It was answered by Chris Bryant (Labour) on Tuesday, 22 April 2025 on behalf of the Department for Culture, Media and Sport.

VisitBritain

Question: To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential implications for her policies of the reduction in VisitBritain's budget.

Answer: The GREAT Britain and Northern Ireland campaign has played and continues to play an important role in promoting the UK as a top global destination and supporting growth in the visitor economy. While decisions around the overall GREAT programme budget sit with the Cabinet Office, DCMS continues to work closely with the Minister for the Cabinet Office and other relevant departments to ensure that tourism remains a core focus of the campaign. Discussions are ongoing on how to maximise impact within available resources. We remain committed to working with VisitBritain and the wider sector to support the UK’s international tourism recovery, grow the visitor economy, and deliver on our ambition to attract 50 million inbound visitors by 2030.

Secondary information