Written question asked by Adam Dance (Liberal Democrat) on Tuesday, 10 February 2026, in the House of Commons. It was due for an answer on Thursday, 12 February 2026. It was answered by Lilian Greenwood (Labour) on Tuesday, 17 February 2026 on behalf of the Department for Transport.
Highway Code: Publicity
- Question
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To ask the Secretary of State for Transport, if her Department will fund and deliver a public awareness campaign in rural Somerset to promote the updated Highway Code as part of the new Road Safety Strategy.
- Answer
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Following updates to the Highway Code in 2022, the department ran THINK! advertising campaigns nationally to raise awareness of the changes.
Local authorities are responsible for delivering road safety education and have a statutory duty to take steps both to reduce and prevent collisions. THINK! Highway Code campaign resources are available for local authorities to download from the THINK! website and are free to use for educational purposes: https://www.think.gov.uk/campaign/highway-code-changes/.
Via the THINK! campaign, we are also running year-round radio filler adverts across England and Wales encouraging compliance with the Highway Code.
Guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
In addition to the Highway Code activity, THINK! also runs paid advertising campaigns focused on the priority issues of speed, drink driving and drug driving. The primary audience for these campaigns is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. All THINK! campaigns are run nationally, therefore rural Somerset is included.
As set out in the Road Safety Strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
Secondary information
- Type
- Written question
- Reference
- 112217
- Session
- 2024-26
- Related items
- Subjects
- Publicity Roads Rural areas Safety Somerset Highway code
- Link
- View this Written question on www.parliament.uk
Librarians' tools
- Timestamp
- 2026-03-02 11:38:04 +0000
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