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Written question asked by Stuart Anderson (Conservative) on Monday, 20 April 2026, in the House of Commons. It was due for an answer on Wednesday, 22 April 2026. It was answered by Lilian Greenwood (Labour) on Monday, 27 April 2026 on behalf of the Department for Transport.

Roads: Death

Question

To ask the Secretary of State for Transport, what estimate she has made of the effect of the THINK campaign on the number of road deaths of young people aged 17 to 25.

Answer

The primary audience for the THINK! campaign is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. In recognition of this, THINK! works with a wide range of road safety behavioural experts and stakeholders to design and execute campaigns that have the best chance of changing attitudes and behaviours amongst this highly at risk group.

Against a backdrop of consistent long-term funding for THINK! campaigns, the number of killed or seriously injured casualties involving a young car driver has fallen 61% in the last 20 years, from 12,190 in 2004 to 4,740 in 2024.

Whilst it is not possible to directly attribute changes in road deaths to any single factor, research shows high levels of self-reported action amongst young people as a result of seeing a THINK! campaign with 9 in 10 reporting frequently taking an action, including changing their own driving behaviour.

Secondary information

Type
Written question
Reference
128430
Session
2024-26
Subjects
Death Drugs Driving under influence Roads Young people
Contains statistics
Yes
Link
View this Written question on www.parliament.uk