Parliamentary Search

Written question asked by James McMurdock (Independent (affiliation)) on Monday, 10 November 2025, in the House of Commons. It was due for an answer on Wednesday, 12 November 2025. It was answered by Stephanie Peacock (Labour) on Tuesday, 18 November 2025 on behalf of the Department for Culture, Media and Sport.

Exercise: South Basildon and East Thurrock

Question

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of awareness of the Let’s Move campaign in South Basildon and East Thurrock Constituency.

Answer

The localised Let's Move campaign is designed to inspire children ages 7 - 11 and their families to build more movement into their everyday lives. The campaign, which launched on 3rd November, is being piloted in targeted areas of Sandwell, Lancashire, Essex, Blackpool and Bradford where inactivity levels and inequalities are greater than other parts of the country. These areas all receive funding from Sport England, via their place partnership programme, to increase provision and ensure those in greatest need can be active.

We have varying evaluation methods in place to demonstrate the awareness and impact of the campaign across Essex, but will not have this evaluation finalised until the campaign finishes at the end of March.

Secondary information

Type
Written question
Reference
89095
Session
2024-26
Subjects
Health education Exercise South Basildon and East Thurrock
Link
View this Written question on www.parliament.uk