Skip to main content

Written question asked by Lord Pendry (Labour) on Thursday, 22 January 2015, in the House of Lords. It was due for an answer on Thursday, 5 February 2015. It was answered by Lord Gardiner of Kimble (Conservative) on Monday, 2 February 2015 on behalf of the Department for Culture, Media and Sport.


Sports: Women

Question

To ask Her Majesty’s Government what additional steps they are taking to encourage women to participate in sport and exercise following the launch of the "This Girl Can" campaign by Sport England.

Answer

Through our £1 billion youth and community sport strategy we are developing innovative solutions to engage girls and young women in sport and develop a sporting habit for life. For example, we have invested over £2 million in Bury for an initiative called ‘I Will if You Will’ which is about listening and giving women what they want. This programme has now been extended.

The 'This Girl Can' campaign has received an incredibly positive response, and has received close to 5 million views on youtube. We are encouraging NGBs, sports bodies, schools and community groups to register on the website (www.thisgirlcan.co.uk/register) and use the supporting materials provided to help with their own outreach to engage more women in sport and exercise.


Secondary information

Type
Written question
Reference
HL4353
Session
2014-15
Subjects
Women Sports Exercise
Link
View this Written question on www.parliament.uk