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Written question asked by Lord Brooke of Alverthorpe (Labour) on Thursday, 12 March 2015, in the House of Lords. It was due for an answer on Thursday, 26 March 2015. It was answered by Baroness Kramer (Liberal Democrat) on Thursday, 19 March 2015 on behalf of the Department for Transport.

Driving under Influence

Question

To ask Her Majesty’s Government whether they have asked their partners in the Public Health Responsibility Deal to contribute towards the costs of the Department for Transport's drink driving campaigns; if not, why not; and whether they have considered doing this for the 2015 drink driving campaign.

Answer

We have not sought funding from any of the Public Health Responsibility Deal partners but a number of them do already support our drink drive campaign in other ways. Our aim is to develop partnerships with brands who can provide in-context solutions or ‘nudges’ to help drivers avoid alcohol if they are driving, or to help those people who are drinking get home safely without driving. These initiatives are all completely funded by the partner.

One example is Coca Cola, who for several years have run a designated driver campaign, rewarding designated drivers with a buy-one-get-one-free offer on coke drinks in thousands of venues during the festive season.

Last year we developed a new partnership with drinks company Diageo. They supported our campaign by using their Johnnie Walker ambassadors, Formula 1 drivers Jenson Button and Kevin Magnusson, to ask drivers to take a pledge to never drink and drive, in return for discounted taxi rides.

We also work closely with drinks company AB InBev. Their Budweiser Designated Driver campaign, promotes and celebrates the important role of designated driver.

We will continue to seek further partnerships with commercial brands who can extend the reach and impact of our campaigns.

Secondary information

Type
Written question
Reference
HL5704
Session
2014-15
Related items
Driving under Influence
Wednesday, 4 November 2015
Written questions
House of Lords
Subjects
Finance Driving under influence Publicity
Link
View this Written question on www.parliament.uk