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Written question asked by Lord Wigley (Plaid Cymru) on Wednesday, 3 February 2016, in the House of Lords. It was due for an answer on Wednesday, 17 February 2016. It was answered by Baroness Neville-Rolfe (Conservative) on Monday, 15 February 2016 on behalf of the Department for Culture, Media and Sport.

VisitBritain

Question

To ask Her Majesty’s Government what are the respective responsibilities of the home nations' tourism organisations following restructuring of VisitBritain, in particular regarding the attraction of overseas visitors to each of the four nations.

Answer

Tourism is a devolved matter, so it is for each of the home nations to decide on the structure and activities of their national tourist boards.

The Government has decided that the British Tourist Authority should continue to trade as VisitBritain and VisitEngland - with VisitBritain focussed on the promotion of Britain overseas, and VisitEngland focussed on the development of English tourism product. VisitEngland will do this through a new £40m Discover England fund.

Funding for British tourism will now be ring-fenced and the Government is committed to setting challenging targets for VisitBritain to encourage more visitors to explore beyond London. We are actively engaging with the Scottish and Welsh Governments on these targets and operating principles.

Secondary information

Type
Written question
Reference
HL5870
Session
2015-16
Subjects
Overseas visitors Tourism Reorganisation VisitBritain
Link
View this Written question on www.parliament.uk