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Written question asked by Lord Rea (Labour) on Wednesday, 10 February 2016, in the House of Lords. It was due for an answer on Wednesday, 24 February 2016. It was answered by Lord Ahmad of Wimbledon (Conservative) on Wednesday, 24 February 2016 on behalf of the Department for Transport.

Driving under Influence

Question

To ask Her Majesty’s Government what steps they are taking to advise drivers of the risks involved in driving after drinking alcohol.

Answer

The Government advise drivers of the risks involved in driving after drinking alcohol in a number of ways.

The Department for Transport’s THINK! drink drive campaign raises awareness of the risks and consequences of drink driving. The campaign aims to reinforce the social unacceptability of drink driving and achieve positive behaviour change amongst drivers.

In December 2015, THINK! ran a £2.9 million drink drive campaign. This campaign targeted males aged 17-34, who are disproportionately represented in drink drive killed and seriously injured (KSI) casualty statistics. We advertised this campaign on TV, online video and radio, and supported this with wider PR and social media activity.

In addition we work with partners including Coca-Cola, Budweiser and Johnnie Walker to provide incentives to drivers (such as buy one get one free soft drinks) to avoid drink driving.

THINK! also provide materials to road safety professionals to run campaigns and provide information on the risks of drink driving to drivers locally.

The driving theory test addresses the subject of drink driving and the topic is covered extensively in driving learning materials.

The Government also works with organisations to provide Drink Drive Rehabilitation Schemes (DDRS) for first time offenders. The courses aim to allow reflection of behaviour and achieve behaviour change.

Secondary information

Type
Written question
Reference
HL6115
Session
2015-16
Subjects
Driving under influence Publicity
Link
View this Written question on www.parliament.uk