Written question asked by Baroness Doocey (Liberal Democrat) on Monday, 22 July 2019, in the House of Lords. It was due for an answer on Monday, 5 August 2019. It was answered by Baroness Barran (Conservative) on Monday, 5 August 2019 on behalf of the Department for Digital, Culture, Media and Sport.
VisitBritain and VisitEngland: Finance
- Question
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To ask Her Majesty's Government what was the return amount from the grant-in-aid investments in (1) VisitBritian, and (2) VisitEngland, by the Department for Digital, Culture, Media and Sport in each of the last two years.
- Answer
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British Tourist Authority analysis suggests they generated £1,055m in 2017-18, equating to a return on investment of 25:1. This is an increase on £867m in 2016-17, which equates to a return on investment of 20:1. They are unable to provide a return on investment estimate for VisitEngland or VisitBritain activity specifically.
Secondary information
- Type
- Written question
- Reference
- HL17343
- Session
- 2017-19
- Subjects
- Finance VisitEngland VisitBritain
- Contains statistics
- Yes
- Link
- View this Written question on www.parliament.uk
Librarians' tools
- Timestamp
- 2019-08-05 13:36:44 +0100
- URI
- http://data.parliament.uk/writtenparliamentaryquestion/lords/2017-19/HL17343
- In Indexing
- http://indexing.parliament.uk/Content/Edit/1?uri=http://data.parliament.uk/writtenparliamentaryquestion/lords/2017-19/HL17343
- In Solr
- https://search.parliament.uk/claw/solr/?id=http://data.parliament.uk/writtenparliamentaryquestion/lords/2017-19/HL17343