Written question asked by Lord Black of Brentwood (Conservative) on Wednesday, 2 September 2026, in the House of Lords. It was due for an answer on Wednesday, 16 September 2026. It was answered by Baroness Twycross (Labour) on Friday, 25 September 2026 on behalf of the Department for Digital, Culture, Media and Sport.
Prize Competition Council
- Question
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To ask His Majesty's Government what consultations they undertook in advance of the establishment of the Prize Competition Council on 1 July; whether they included the Advertising Standards Authority, the Committee of Advertising Practice and the Institute of Promotional Marketing in any such consultations; and what was the result of those consultations.
- Answer
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The Prize Competition Council (PCC) was established independently of the Government.
Whilst DCMS did not have a role in establishing the PCC, DCMS engaged extensively with a wide range of stakeholders, including regulatory bodies, to develop the Voluntary Code of Good Practice for Prize Draw Operators.
Published in November 2025, this Code sets a clear and uniform approach across the sector to strengthen player protections, increase transparency and improve accountability.
Secondary information
- Type
- Written question
- Reference
- HL3000
- Session
- 2026-27
- Related items
- Subjects
- Public consultation Advertising Standards Authority Committee of Advertising Practice Prize Competition Council Institute of Promotional Marketing
- Link
- View this Written question on www.parliament.uk
Librarians' tools
- Timestamp
- 2026-10-21 09:24:25 +0100
- URI
- http://data.parliament.uk/writtenparliamentaryquestion/lords/2026-27/HL3000
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