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Blood: Donors

Answer

I refer the Noble Lord to the answer provided in the House of Commons on 20 February in response to Question 112133, in particular points three and four. For ease of reference, this is reproduced below.

NHS Blood and Transplant (NHSBT) is responsible for blood services in England and is delivering initiatives to increase blood donations. These include:

1. increasing awareness of donation through high-profile year-round campaigns including National Blood Week and World Blood Donor Day alongside the use of social media such as TikTok to reach additional audiences;

2. using direct marketing, including phone calls, emails, and text messages, to encourage previous donors to book appointments and attend local sessions;

3. increasing appointment availability and targeting communities where specific blood types are most needed through initiatives such as the Community Grants Programme, with further information available on the NHSBT website; and

4. increasing the number of successful donation appointments by: improving pre-donation haemoglobin (Hb) testing, with low‑Hb deferral rates having fallen since the full rollout of new testing in September 2025; implementing a pilot translation service to reduce language‑related deferrals; and enhancing vein-identification training using ethnicity-specific training arms to help staff recognise vein characteristics across different skin tones and body.

Secondary information

Type

Written question

Reference

HL3142

Session

2026-27

Related items

Blood: Donors
Friday, 20 February 2026
Written questions
House of Commons

Blood: Donors
Wednesday, 30 September 2026
Written questions
House of Lords

Subjects

Blood Donors Sickle cell diseases

Link

View this Written question on www.parliament.uk