Written question asked by Marcus Jones (Conservative) on Monday, 16 July 2012, in the House of Commons. It was due for an answer on Monday, 3 September 2012. It was answered by Robert Neill (Conservative) on Monday, 3 September 2012 on behalf of the Department for Communities and Local Government.

Google

Question

To ask the Secretary of State for Communities and Local Government with reference to the answer to the hon. Member for Birmingham, Erdington, of 11 June 2012, Official Report, column 7W, on Google, what the outturn spending on Google Adwords was in (a) 2008-09 and (b) 2009-10; and what the 868 different keywords are which were used in each year.

[118187]

Answer

During the period 2008-09 and 2009-10 the Department bought online advertising, including Google Adwords, through the COI framework appointed agency i-Level. As both COI and i-Level have ceased trading, the Department no longer has access to this level of detail about historical media buying.

I refer the hon. Member to the answer on 29 March 2010, Official Report, column 836W, where the total Department spend on advertising via Google Adwords was reported as being £212,825.94 for the year 2009-10. We are aware that this spend was on three campaigns—Fire Kills, Fire and Rescue Service Equality, and Preventing Repossessions. A breakdown of spend on the Department's marketing activity for these two years can be found at:

www.communities.gov.uk/documents/corporate/pdf/1298507.pdf

for 2008-09 and, for 2009-10 at:

www.communities.gov.uk/documents/corporate/pdf/1684008.pdf

Secondary information

Type: Written question
Reference: 118187; 549 cc5-7W
Session: 2012-13
Subjects: Expenditure Department for Communities and Local Government Google
Link: View this Written question on www.publications.parliament.uk

Google

Secondary information

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