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Lord Davies of Oldham
Type
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Davies of Oldham, Lord (1)
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Answering member
Legislative stage
Legislation
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Publisher
To ask Her Majesty's Government (a) what research and analysis they have conducted, and (b) what research and analysis by other organisations they are aware of, in regard to the effects on children of television product placement of (1) gambling products, (2) alcohol, (3) tobacco, and (4) foods high in...
To ask Her Majesty's Government (a) what research and analysis they have conducted, and (b) what research and analysis by other organisations they are aware of, in regard to the effects on children of television product placement of (1) gambling products, (2) alcohol, (3) tobacco, and (4) foods high in...
Asked by
Baroness Walmsley
(Liberal Democrat)
Answered by
Lord Davies of Oldham
(Labour)
Type
Written questions
Status
Answered
Answered on
9 February 2010
The Government have not conducted any research or analysis into the effects of television product placement on children. So far as the Government are aware, such independent research as there is on the effects of product placement contains little information about its potential impact on children.
UK television broadcasters are not currently allowed to include product placement in programmes they have made or had had made for them. This has been the position since commercial television began in the UK in the mid-1950s.
In 2008, the Government commissioned Professor David Buckingham to lead an assessment of the impact of the commercial world on children's well-being. That assessment—the report of which was published in December 2009—found that there is little conclusive evidence one way or the other about the impact of commercial messages on children.
Subjects
Children; Alcoholic drinks; Advertising; Gambling; Food; Research; Television; Tobacco
Date
9 February 2010
Reference
1766; 717 c105-6WA
House
House of Lords