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To ask the Minister for the Cabinet Office, if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the...

Asked by

James Clappison (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

20 December 2000

Answered on

20 December 2000

Mr. Clappison: To ask the Minister for the Cabinet Office if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment she has made of the effectiveness of each campaign based on these criteria. [142708] Mr. Stringer: The advertising spend for the Cabinet Office for the years 1997-2000 is listed as follows according to each campaign. Owing to changes in accounting systems the paid advertising figures for 1996-97 have to be recalculated, and I will write to the hon. Member with this information. It is normal practice that the effectiveness of a campaign is only evaluated when the total cost of the campaign is over £250,000, as the cost of the research would otherwise be disproportionate to the total cost of the campaign. Only one of the Cabinet Office campaigns reached this threshold, and the effectiveness criteria were as set out. Assessing the Effectiveness of the Millennium Bug Campaigns The effectiveness of the June and November 1999 publicity campaigns was assessed via an on-going tracking study set up to measure awareness of, and attitudes to, the Millennium Bug. This study ran on a monthly basis through-out 1999 and a nationally representative sample of around 2000 adults aged 16+ were interviewed per month. Using the tracking study we were able to compare pre and post campaign waves of research to assess the effectiveness of each burst of publicity. The campaign was assessed in terms of: recall of publicity prompted recognition of campaign materials advertising communication readership and reactions to the booklet effect on attitudes towards the Bug. Cabinet office billing £ _________________________________________________________________________________________________. COI Reference Campaign Title Amount 2000-01 JBK00054 GICS Recruitment 50,749 JMV00138 Fuel Crisis Information 9,984 JRA00072 Cabinet Office Fast Stream Recruitment 121,009 Total 181,742 1999-2000 JAM99057 Action 2000 Public Awareness 4,303,551 JRA99066 Cabinet Office Fast Stream Recruitment 82,266 JBK99095 Civil Service Pension Scheme 906 JBK99029 GICS Recruitment 9,849 Total 4,396,572 1998-99 JBK98034 GICS Recruitment 23,610 JBK98046 Party Political Funding 1,513 JBK98148 Commissioner for Public Appointments 7,272 Total 32,395 1997-98 JDG96018 Chartermark Awards 4,297 JOM96041 Open Government 70,658 JBK96061 Nolan Committee 21,618 JDG96121/141 Chartermark Literature 103,262 Total 199,835 _________________________________________________________________________________________________. Note: All figures include COI loading, and exclude VAT

Date

20 December 2000

Reference

360 c211-2W; 142708

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, if she will list each new publication issued by her Department since 1997 and the total cost to the Department of each publication. - Inc figures and ref to 1 November 1999, 337 c51W and fact that will write to the hon...

Asked by

James Clappison (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Date

19 December 2000

Reference

360 c156W;360 c156-7W; 141474

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, if she will list her Department's spending on official publications for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01 and the planned expenditure for 2001-02. - Inc figures.

Asked by

James Clappison (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Tabled on

6 December 2000

For answer on

14 December 2000

Answered on

14 December 2000

Mr. Clappison: To ask the Minister for the Cabinet Office if she will list her Department's spending on official publications for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01 and the planned expenditure for 2001-02. [141440] Mr. Stringer: The Cabinet Office spending on publications is given in the following table. _________________________________________________________________________________________________. £ Actual 1996-97 2,660,505 1997-98 2,114,993 1998-99 2,752,521 1999-2000 3,105,505 To end November 2000-01 1,591,508 Plan 2001-02 n/a _________________________________________________________________________________________________. Notes: 1. Cabinet Office currently comprises Cabinet Office administration (including the Prime Minister's Office, Government Car and Despatch Agency, and NDPBs) and Central Office of Information, which is a trading fund. 2. Figure for 1996-97 includes the costs of Her Majesty's Stationery Office, Chessington Computer Centre, Recruitment and Assessment Services, and Occupational Health and Safety Agency. These Executive Agencies were privatised during 1996-97 and expenditure for that year is available in their respective Completion Accounts. 3. Figures are taken from accounting definitions and may include procurement of publications not produced by the Cabinet Office, but will not include staff costs or external consultant costs. 4. Planned expenditure for 2001-02 is not yet available.

Date

14 December 2000

Reference

359 c245W;359 c243W; 141440

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, what recent representations she has received about the level of regulation on business.

Asked by

James Clappison (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Date

30 November 2000

Reference

357 c900W; 139570

House

House of Commons

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