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To ask the Secretary of State for Defence, what his expenditure was on national recruitment advertising in (a) cinemas, (b) television, (c) radio, (d) print and (e) posters during each month since April 1999; and what his monthly budget is in each category for (i) January, (ii) February and (iii)...

Asked by

Robert Key (Conservative)

Answering body

Ministry of Defence

Type

Written questions

Status

Answered

Tabled on

19 January 2000

For answer on

24 January 2000

Answered on

24 January 2000

Mr. Key: To ask the Secretary of State for Defence what his expenditure was on national recruitment advertising in (a) cinemas, (b) television, (c) radio, (d) print and (e) posters during each month since April 1999; and what his monthly budget is in each category for (i) January, (ii) February and (iii) March 2000. [106184] Mr. Spellar: The national recruitment advertising expenditure for the categories requested, in respect of the Naval Service and the RAF, broken down by month is as follows: £ _________________________________________________________________________________________________. Cinema Television Radio Print Posters Naval Service (actual) April -- -- ---- 36,035 -- May 52,703 7,637 -- 189,532 -- June 105,406 8,336 -- 99,472 -- July 190,178 10,900 18,992 152,786 23,076 August 188,140 4,350 16,373 265,428 25,859 September 206,736 2,350 67,511 179,964 -- October 156,071 -- 8,248 128,865 -- November 158,109 1,316 -- 303,444 -- December -- 17,625 15,000 91,355 -- (planned) January 206,736 812,000 -- 97,259 -- February 206,736 -- -- 184,866 -- March 105,406 -- -- 163,876 -- RAF (actual) April -- -- -- 40,428 -- May -- -- -- 24,816 -- June 550,000 -- 425,385 33,164 -- July -- -- 3,000 212,341 -- August -- -- -- 24,300 2,614 September 40,938 -- -- 251,216 -- October -- -- -- 148,034 -- November -- -- -- 137,319 -- December -- -- -- 64,756 -- (planned) January -- -- -- 35,079 -- February -- -- -- 50,000 -- March -- 200,000 -- 43,610 -- _________________________________________________________________________________________________. The Army do not maintain records of recruit advertising spend on a monthly basis. The general pattern of advertising runs in cycles with the peaks occurring in April/May and September. The expenditure, inclusive of the Regular Army and the Territorial Army, broken down where possible, is as follows: £ _________________________________________________________________________________________________. April- December 1999 January- March 1999 Cinema -- -- Television 3,015,279 850,000 Radio 535,274 425,000 Print 1,109,760 240,000 Posters 138,431 40,000 _________________________________________________________________________________________________. The hon. Member may also wish to know that, in addition to the above expenditure, the Armed Forces spent about £267,000 on advertising via the Internet from April to December 1999, with a further forecast spend of £120,000 between January and March 2000. Recruitment advertising expenditure for MOD civilians is not held in the form requested. However, the total forecast expenditure on national recruitment advertising for civilian recruitment for financial year 1999-2000 is £4.4 million.

Date

24 January 2000

Reference

343 c68-9W; 106184

House

House of Commons

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