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Wiggin, Bill
Type
House
Session
Year
Department
Member
Primary member
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Wiggin, Bill (18)
Answering member
Legislative stage
Legislation
Subject
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Publisher
To ask the Secretary of State for Transport, when he plans to convene a stakeholder group to develop a public education and awareness campaign in relation to the new Highway Code; and if he will include motorcycle stakeholders in that process.
To ask the Secretary of State for Transport, when he plans to convene a stakeholder group to develop a public education and awareness campaign in relation to the new Highway Code; and if he will include motorcycle stakeholders in that process.
Asked by
Bill Wiggin
(Conservative)
Answered by
Trudy Harrison
(Conservative)
Answering body
Department for Transport
Type
Written questions
Status
Answered
Tabled on
24 January 2022
For answer on
28 January 2022
Answered on
28 January 2022
We established a Highway Code communications working group consisting of a broad range of stakeholders to ensure we develop communications that are fit for purpose and help to raise awareness of the proposed alterations to The Highway Code. The group met for the first time on the 30 June 2021.
As motorcyclists are amongst our priority groups, officials have regular meetings with motorcycle organisations at which education and awareness of The Highway Code, along with wider strategic issues, are discussed.
Subjects
Publicity; Highway code
Date
28 January 2022
Reference
110262
House
House of Commons
To ask the Minister for the Cabinet Office, for what reason more local and independent newspapers were not used as part of the All in, all together advertising campaign.
To ask the Minister for the Cabinet Office, for what reason more local and independent newspapers were not used as part of the All in, all together advertising campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Chloe Smith
(Conservative)
Answering body
Cabinet Office
Type
Written questions
Status
Answered
Tabled on
16 June 2020
For answer on
22 June 2020
Answered on
22 June 2020
I refer the Hon. member to the answer given to PQ 46692 given on 29 May 2020.
Subjects
Disease control; Newspaper press; Publicity; Coronavirus
Date
22 June 2020
Reference
59695
House
House of Commons
To ask the Minister for the Cabinet Office, if he will take steps to ensure that only newspapers who engage in independent regulation benefit from the All in, all together advertising campaign.
To ask the Minister for the Cabinet Office, if he will take steps to ensure that only newspapers who engage in independent regulation benefit from the All in, all together advertising campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Chloe Smith
(Conservative)
Answering body
Cabinet Office
Type
Written questions
Status
Answered
Tabled on
16 June 2020
For answer on
18 June 2020
Answered on
22 June 2020
I refer the Hon. member to the answer given to PQ 46692 given on 29 May 2020.
Subjects
Disease control; Newspaper press; Publicity; Coronavirus
Date
22 June 2020
Reference
59700
House
House of Commons
To ask the Minister for the Cabinet Office, what assessment his Department made of the (a) size and (b) profitability of newspaper publications when deciding which should be the beneficiaries of the All in, all together advertising campaign.
To ask the Minister for the Cabinet Office, what assessment his Department made of the (a) size and (b) profitability of newspaper publications when deciding which should be the beneficiaries of the All in, all together advertising campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Chloe Smith
(Conservative)
Answering body
Cabinet Office
Type
Written questions
Status
Answered
Tabled on
16 June 2020
For answer on
18 June 2020
Answered on
22 June 2020
I refer the Hon. member to the answer given to PQ 46692 given on 29 May 2020.
Subjects
Disease control; Newspaper press; Publicity; Coronavirus
Date
22 June 2020
Reference
59701
House
House of Commons
To ask the Minister for the Cabinet Office, how many independent, regulated newspapers have not been selected to be included in the All in, all together advertising campaign.
To ask the Minister for the Cabinet Office, how many independent, regulated newspapers have not been selected to be included in the All in, all together advertising campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Chloe Smith
(Conservative)
Answering body
Cabinet Office
Type
Written questions
Status
Answered
Tabled on
16 June 2020
For answer on
22 June 2020
Answered on
22 June 2020
I refer the Hon. member to the answer given to PQ 46692 given on 29 May 2020.
Subjects
Disease control; Newspaper press; Publicity; Coronavirus
Date
22 June 2020
Reference
59692
House
House of Commons
To ask the Minister for the Cabinet Office, pursuant to the Answer of 18 May 2020 to Question 45460 on Coronavirus: Disease Control, if his Department will list which newspapers are included in the All in, all together advertising campaign.
To ask the Minister for the Cabinet Office, pursuant to the Answer of 18 May 2020 to Question 45460 on Coronavirus: Disease Control, if his Department will list which newspapers are included in the All in, all together advertising campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Chloe Smith
(Conservative)
Answering body
Cabinet Office
Type
Written questions
Status
Answered
Tabled on
16 June 2020
For answer on
22 June 2020
Answered on
22 June 2020
I refer the Hon. member to the answer given to PQ 46692 given on 29 May 2020.
Subjects
Disease control; Newspaper press; Publicity; Coronavirus
Date
22 June 2020
Reference
59693
House
House of Commons
To ask the Minister for the Cabinet Office, whether newspapers whose owners do not pay tax in the UK are receiving payments for services relating to the Government's All in, all together advertising campaign.
To ask the Minister for the Cabinet Office, whether newspapers whose owners do not pay tax in the UK are receiving payments for services relating to the Government's All in, all together advertising campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Chloe Smith
(Conservative)
Answering body
Cabinet Office
Type
Written questions
Status
Answered
Tabled on
16 June 2020
For answer on
22 June 2020
Answered on
22 June 2020
I refer the Hon. member to the answer given to PQ 46692 given on 29 May 2020.
Subjects
Disease control; Newspaper press; Publicity; Coronavirus
Date
22 June 2020
Reference
59694
House
House of Commons
(6) how much was spent on creative development of advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement.
(6) how much was spent on creative development of advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement.
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301514
House
House of Commons
(5) how much was spent on press advertisements for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
(5) how much was spent on press advertisements for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301513
House
House of Commons
(4) how much was spent on radio advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
(4) how much was spent on radio advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301512
House
House of Commons
(3) how many promotional leaflets for Sure Start Children's Centres were sent out by door drop in each financial year since 2004; how many are planned for 2009-10; in which (a) post code areas and (b) local authority wards such door drops have taken place in each financial year since...
(3) how many promotional leaflets for Sure Start Children's Centres were sent out by door drop in each financial year since 2004; how many are planned for 2009-10; in which (a) post code areas and (b) local authority wards such door drops have taken place in each financial year since...
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301511
House
House of Commons
(2) how many changes of design have taken place for Sure Start Children's Centre signage since 2004; what the reasons were for each change; and if he will make a statement;
(2) how many changes of design have taken place for Sure Start Children's Centre signage since 2004; what the reasons were for each change; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301510
House
House of Commons
To ask the Secretary of State for Children, Schools and Families (1) how much was spent on communications and publicity for Sure Start centres in each year since 2004; how much he plans to spend in 2009-10; and if he will make a statement;
To ask the Secretary of State for Children, Schools and Families (1) how much was spent on communications and publicity for Sure Start centres in each year since 2004; how much he plans to spend in 2009-10; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301509
House
House of Commons
To ask the Secretary of State for Children, Schools and Families how much has been spent on public relations in respect of Sure Start children's centres in each year since 2004; how much is planned to be spent in 2009-10; and if he will make a statement.
To ask the Secretary of State for Children, Schools and Families how much has been spent on public relations in respect of Sure Start children's centres in each year since 2004; how much is planned to be spent in 2009-10; and if he will make a statement.
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
30 November 2009
For answer on
2 December 2009
Answered on
22 March 2010
The amount spent on public relations in respect of Sure Start Children's Centres is set out in the following table. Children's Centres are becoming a universal service for young children and their families—it is important that all families are aware of the services centres offer and are able to access them. So this financial year, a major national communications campaign, including public relations activities, has been funded to raise awareness of children's centres.
| Table 1: Spending on public relations specifically related to Sure Start children's centres where figures are available since 2004 | |
|---|---|
| Financial Year | Amount (£) |
| 2009/10 | 346,000 |
| 2008/09 | 13,000 |
| 2007/08 | 35,000 |
Subjects
Publicity; Public relations; Children's centres
Date
22 March 2010
Reference
508 c91W; 304044
House
House of Commons
To ask the Secretary of State for Transport, if he will make a statement on progress with the Way to Go campaign.
To ask the Secretary of State for Transport, if he will make a statement on progress with the Way to Go campaign.
Asked by
Bill Wiggin
(Conservative)
Answered by
Tony McNulty
(Labour)
Answering body
Department for Transport
Type
Written questions
Status
Answered
Tabled on
10 March 2004
For answer on
17 March 2004
Answered on
17 March 2004
Mr. Wiggin: To ask the Secretary of State for Transport if he will make a statement on progress with the Way to Go campaign.
[161193]
Mr. McNulty: The Government are committed to developing a modern, efficient and sustainable transport system fit for the 21st
century. The Way to Go campaign raises a number of important issues about how our transport system can better serve people's needs.
Many of the transport schemes being implemented across the country are those advocated by the Way to Go campaign. Our plans will
deliver over £180 billion of public and private money across all forms of transport over the 10 years to 2010, a 45 per cent.
real terms increase over the previous decade.
Subjects
Finance; Publicity; Transport
Date
17 March 2004
Reference
419 c289W;419 c291W; 161193
House
House of Commons
To ask the Secretary of State for Wales, what the total expenditure on (a) information campaigns and (b) advertising was for his Department in each year since 1997. - Inc figure.
To ask the Secretary of State for Wales, what the total expenditure on (a) information campaigns and (b) advertising was for his Department in each year since 1997. - Inc figure.
Asked by
Bill Wiggin
(Conservative)
Answered by
Lord Hain
(Labour)
Answering body
Office of the Secretary of State for Wales
Type
Written questions
Status
Answered
Tabled on
18 December 2003
For answer on
14 January 2004
Answered on
14 January 2004
Mr. Wiggin: To ask the Secretary of State for Wales what the total expenditure on (a) information campaigns and (b) advertising was
for his Department in each year since 1997. [145383]
Mr. Hain: My department has run no television, newspaper, radio advertising or any other kind of promotional campaign since its
creation in July 1999. It has no agencies or departmental public bodies within its responsibilities. We are not responsible for
campaigns that may be run by the National Assembly or other Government Departments in Wales.
Subjects
Advertising; Expenditure; Information; Government departments; Publicity; Wales Office
Date
14 January 2004
Reference
416 c749W;416 c747W; 145383
House
House of Commons
To ask the Secretary of State for Health, how much was spent by the NHS on NHS magazines, briefings and literature in 2001-02. - Could be supplied only at disproportionate cost.
To ask the Secretary of State for Health, how much was spent by the NHS on NHS magazines, briefings and literature in 2001-02. - Could be supplied only at disproportionate cost.
Asked by
Bill Wiggin
(Conservative)
Answered by
David Lammy
(Labour)
Answering body
Department of Health
Type
Written questions
Status
Answered
Tabled on
15 October 2002
For answer on
31 October 2002
Answered on
31 October 2002
Mr. Wiggin: To ask the Secretary of State for Health how much was spent by the NHS on NHS magazines, briefings and literature in
2001-02. [75142]
Mr. Lammy: A breakdown of expenditure by National Health Service organisations on NHS magazines, briefings and literature could be
supplied only at disproportionate cost as the information is not held centrally.
Subjects
Expenditure; Information; NHS; Publications; Publicity; Magazine press
Date
31 October 2002
Reference
75142; 391 c927W;391 c937W
House
House of Commons
To ask the Secretary of State for Environment, Food and Rural Affairs, what plans the Government has to increase awareness amongst rural businesses of the financial aid available due to the foot and mouth outbreak.
To ask the Secretary of State for Environment, Food and Rural Affairs, what plans the Government has to increase awareness amongst rural businesses of the financial aid available due to the foot and mouth outbreak.
Asked by
Bill Wiggin
(Conservative)
Answered by
Alun Michael
(Labour)
Answering body
Department for Environment, Food and Rural Affairs
Type
Written questions
Status
Answered
Tabled on
19 July 2001
For answer on
15 October 2001
Answered on
15 October 2001
Mr. Wiggin: To ask the Secretary of State for Environment, Food and Rural Affairs what plans the Government have to increase
awareness among rural businesses of the financial aid available due to the foot and mouth outbreak. [6668]
Alun Michael: The Government have been actively raising awareness among affected businesses of the financial aid available to help
cope with the impact of foot and mouth disease. The Small Business Service has sent out 3.7 million copies of their leaflet "Coping
with Foot and Mouth--help for business" via banks, post offices, trade associations, employer organisations, etc. Business advice
fact sheets have been posted on DEFRA's website, http://www.defra.gov.uk/ and we have set up help lines. The regional development
agencies have also been actively promoting the business recovery fund.
Preliminary results from research by Prism Consulting for the Department in September reveals that 40 per cent. of businesses had
sought assistance from an outside organisation--be that central or local government, or through the regional development agencies,
etc.--which is an improvement on earlier results. We continue to look at the most effective means to engage the rural business
community in order to make sure that assistance gets to those businesses with the most pressing need.
Subjects
Business; Advisory services; Finance; Foot and mouth disease; Government assistance; Leaflets; Publicity; Small businesses; Small Business Service
Date
15 October 2001
Reference
372 c1117W; 6668
House
House of Commons