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To ask the Secretary of State for Culture, Media and Sport, if she will make a statement on her strategy for meeting the National Audit Office recommendations made in its recent report on Visit Britain on (a) long-term returns, (b) measuring and reporting return on investment, (c) ensuring good communication...

Asked by

Adrian Sanders (Liberal Democrat)

Answering body

Department for Culture, Media and Sport

Type

Written questions

Status

Answered

Tabled on

10 December 2004

For answer on

20 December 2004

Answered on

20 December 2004

Mr. Sanders: To ask the Secretary of State for Culture, Media and Sport (1) if she will make a statement on her strategy for meeting the National Audit Office recommendations made in its recent report on VisitBritain on (a) long-term returns, (b) measuring and reporting return on investment, (c) ensuring good communication through VisitBritain with the tourism sector and (d) ensuring that the tourism industry gives feedback to VisitBritain; [204655] (2) if she will make a statement on her strategy for meeting the National Audit Office recommendations made in its recent report on VisitBritain on ensuring there is clarity of roles and responsibilities among organisations within the tourism industry. [204656] Mr. Caborn: The Department and VisitBritain are presently considering how best to implement the recommendations contained in the National Audit Office's report, VisitBritain: Bringing Visitors to Britain. In particular: (a) VisitBritain was already reviewing its evaluation of both short and long-term returns prior to the publication of the report, and is now in the process of investigating a number of options for improving the evaluation of its longer term activities in new and emerging markets, and of its efforts to establish the Britain brand. (b) In measuring and reporting on return on investment, VisitBritain currently uses a ratio which compares levels of DCMS grant in aid to the additional visitor spending generated. ViistBritain plans to improve this methodology to include all its income sources, both public and private. Other technical changes in the weighting formulae used are also planned. (c) and (d) VisitBritain is considering how best to respond to the recommendations on communication and industry feedback, by means of initiatives such as Sector Clubs and other partnership projects with the industry and the wider sector. Detailed implementation proposals will be reviewed with the National Audit Office in March 2005. Those implementation proposals will also address the office's recommendation concerning VisitBritain's role and responsibilities in relation to those of other publicly funded tourism bodies.

Date

20 December 2004

Reference

428 c1460-2W;428 c1460W; 204655;204656

House

House of Commons

McIntosh of Haringey, Lord

Whether they will confirm VisitBritain's claim, in its 2003-04 annual report, that by 2010 business visitors to Britain may represent 45 per cent of total inbound tourism spending; and what they will do to help VisitBritain to encourage this spending. [HL 223].

Asked by

Lord Harrison (Labour)

Type

Written questions

Status

Answered

Date

9 December 2004

Reference

HL 223; 667 c50-1WA

House

House of Lords

Dept for Culture Media and Sport

To ask the Secretary of State for Culture, Media and Sport, what support her Department gives to VisitBritain for e-tourism; and if she will make a statement. - Inc table and figures.

Asked by

Adrian Sanders (Liberal Democrat)

Answering body

Department for Culture, Media and Sport

Type

Written questions

Status

Answered

Tabled on

23 November 2004

For answer on

1 December 2004

Answered on

1 December 2004

Mr. Sanders: To ask the Secretary of State for Culture, Media and Sport what support her Department gives to VisitBritain for e-tourism; and if she will make a statement. [199701] Mr. Caborn: The Department is supporting the EnglandNet project, which is presently being developed by VisitBritain and its regional partners. When complete, EnglandNet will offer tourism enterprises access to the 11 million potential customers who visit the VisitBritain website each year. Individual tourism businesses will have access to EnglandNet through regional and sub-regional destination management systems, with the option of online booking facilities. Funding from my Department for EnglandNet over 2001-02 to 2004-05 totals £6,891 million, as follows: _________________________________________________________________________________________________. £ Grant in aid funding to the English Tourism Council (to 1,034,000 31 March 2003) Grant in aid funding to VisitBritain (from 1 April 2003) 1,852,000 Capital Modernisation Fund 600,000 Invest to Save Fund 3,405,000 _________________________________________________________________________________________________. As part of the EnglandNet project, an additional £300,000 has been made available from the Capital Modernisation Fund to enable Tourist Information Centres to access the extranet services to be provided by EnglandNet. A further £150,000 has also come from the Invest to Save Fund to support more general work on e- business awareness and training for tourism businesses in rural areas of England.

Date

1 December 2004

Reference

199701; 428 c171W

House

House of Commons

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